Pro scena is about promoting dialogue between cultures and celebrating human creativity. Performing arts create cross-national communications and new languages that broaden horizons. The living dialogue of arts is the way to share and enrich cultures, overcoming prejudices and achieving mutual respect. Our mission is to assist artists in achieving their visions and to manage their work to be seen and discussed all over the world. We do not believe in boundaries, we believe in crossing boundaries and establish new standards.
The meaning of pro scena: 'pro' as in favor of, but also as professional, and 'scena' that is the Italian word for stage. As one word 'proscena' alludes to the proscenium, the part of the stage which is closer to audience.
Laura Artoni is an independent producer and touring manager, based in Milan, Italy. Active in the field since 1998, her experience has spanned international theatre productions, exhibitions, cultural projects during world expos and art fairs. In 2017 she founded pro scena, and is currently developing projects with Filippo Andreatta, Bumi Purnati Indonesia, Helga Davis, Daniele Finzi Pasca, Andrea Liberovici, Gabriele Marangoni, Elli Papakonstantinou, Letizia Renzini, Alessandro Serra and Sotterraneo.
She is committed in her work with other professionals to build a new model of collaboration to make international partnerships more sustainable, both financially and environmentally, while improving cultural exchanges.
She is 2019 and 2020 ISPA fellowship recipient.
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